What is Market Research?

Market Research- Any set of techniques used to gather information and better understand a company's target market.

So what does that really mean?

Companies all over the globe need to connect with their customers to hear from them about what is, and what is not, working with their product or service.  They want to know what can be improved or perhaps what not to change.  Could the packaging be better? Could it be placed somewhere else in the store for better traffic? If they change an ingredient in a recipe, how does it impact taste?  Do you like the look and feel, or functionality of their website?  Does their marketing resonate with you, or fall flat? These are big decisions for brands to make and it is only with the help of the voice of their consumer that can they bring better products and services to market.

This is why we encourage you to sign up in our panel and share your opinions.  Your voice is important!

Types of projects we work on:

  • Shoppers
  • Pets
  • Parents & Kids
  • Vehicle Owners
  • Financial Products
  • Healthcare & Health conditions
  • Travel
  • Technology
  • Gamers
  • And more!


What is a Focus Group?

A Focus Group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads discussion that is designed to gather helpful information for the product or service they are researching. Focus groups can take place in-person at a specific location or online.

When a consumer like yourself participates in a focus group they can expect to be compensated for their time in the form of a digital gift card honorarium.  Your opinions are valuable, but we know your time is too!


What is a Survey?

A survey is a series of questions asked to collect and analyze data on a particular subject matter.  Surveys consist of mostly multiple choice questions and are usually completed online. A survey can take anywhere from 5 to 30 minutes. Most times, surveys are sent to a large number of participants allowing the data that is collected to be aggregated to reflect a larger population.  For participation in a FF Survey you can expect to be compensated in points.  The length of the survey will dictate how many points are earned. For instance, 1,000 points =$1, once you receive 20,000 points you are able to cash out for a digital gift card.

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